Top 5 Travel and Local Apps Performance in El Salvador Q2 2023

During the second quarter of 2023, the travel and local apps category in El Salvador saw varied performance across the top 5 apps, with insights revealing trends in downloads, active users, and revenue. This data, sourced from Sensor Tower, offers a detailed look into the app market dynamics in the region.

Airbnb experienced fluctuations in weekly downloads, peaking at 4.7K in mid-June and hitting a low of about 2.2K in late May. Active users saw a slight dip at the start of the quarter, decreasing from 57.9K to around 49.6K in late April, but rebounded to over 62.8K by mid-June.

Google Earth maintained a relatively stable download rate, with minor peaks reaching up to 1.9K. Active users hovered around the 15K mark, peaking at 16.1K in early May and ending the quarter slightly lower at 15.7K.

Google Maps showed consistent growth in weekly downloads, starting at approximately 2.1K and climbing to over 3.1K by early June. Active users remained steady throughout the quarter, averaging around 123K, with minor fluctuations.

GPS Navigation: Live Earth Map saw notable increases in downloads, particularly in early May with a high of 1.2K. Active users also grew, starting at 1.5K in late March and reaching 3K by the end of June.

Booking.com: Hotels & Travel experienced a steady rise in downloads, peaking at 1.1K in late June. Active users showed a gradual increase from 12.1K at the start of the quarter to 13.7K by the end of June.

These insights from Sensor Tower highlight the dynamic nature of the travel and local apps market in El Salvador, with varying trends in user engagement and app popularity. For more detailed analytics and insights, visit Sensor Tower.